The home seller's guide
Selling well comes down to a real price, a home shown at its best, a launch that reaches buyers, and offers judged on what they leave you. This is Angelina Burleigh's own plan, step by step, with the tool for each step.
Last updated · https://angelina-burleigh.vip50homes.com/guides/sellers
1. Marketing Analysis & Pricing
Price from recent sales near you, not an online guess. Utah does not publish sold prices, so your agent studies the sales, visits the home and walks you through a price and the reasons for it.
- A real market analysis: Your agent studies recent sales near you and walks you through a price, not an online guess.
- Your marketing strategy: A written plan and seller presentation for your home, built in Marquee before we list.
Do it online: Free home value, prepared by an agent (https://angelina-burleigh.vip50homes.com/sell#value-form) · Pricing strategy and comparable sales (https://angelina-burleigh.vip50homes.com/services/pricing-strategy)
2. What will you walk away with?
Your net is the sale price less your loan payoff, the commission you agree, title and escrow fees, any HOA transfer fee, credits you give the buyer and prorated property tax. Work it out before you list, so every decision after it is made with your real number.
Commissions are not set by law and are fully negotiable; yours is agreed with you in writing before you list.
Do it online: Seller net sheet (https://angelina-burleigh.vip50homes.com/sell/net-sheet) · Rent vs sell analysis (https://angelina-burleigh.vip50homes.com/services/rent-vs-sell)
3. Home Preparation & Staging
Fix what buyers will notice and what an inspection will find; leave what will not pay you back. Then show each room at its best.
- Preparation and staging advice: What to fix, what to leave, and how to show each room at its best.
- Room cards inside your home: QR cards in each room: a buyer scans one and reads that room's story on their phone while they walk through.
Do it online: Pre-listing prep and repair plan (https://angelina-burleigh.vip50homes.com/services/pre-listing-prep) · Staging consultation (https://angelina-burleigh.vip50homes.com/services/staging)
4. Marketing & Showings
A planned launch, not a sign and a wait: every piece approved before it goes out, open houses that follow up with every visitor, and a weekly report to you.
- A 30-day launch campaign: Every piece on its day across 30 days, approved by your agent before anything goes out.
- A 15-second reel: A short video reel of your home's best features, made from its story cards, for social media and your home's page.
- Social posts: Posts and stories for Facebook and Instagram that sell your home's rooms and best features.
- Print: A premium printed flyer for showings and open houses.
- Your home's own page: A page on our website with every photo, the video and the story of your home.
- Open houses that work: Run on our four-phase Open House Protocol: neighbour invitations, QR sign-in at the door and a follow-up with every visitor.
- Feedback after every showing: We ask each buyer's agent how the showing went and pass it on to you, so you hear what buyers think.
- Weekly seller reports: Every week: views, visitors, feedback and what we are doing next.
Do it online: How we market your home (https://angelina-burleigh.vip50homes.com/sell/marketing) · Open houses (https://angelina-burleigh.vip50homes.com/open-houses)
5. Offers & Negotiation
Compare what each offer leaves you with, not the headline price: credits, financing strength, deadlines and conditions.
- Offer review: Every offer laid side by side: price, terms, financing and timing.
- Negotiation: We negotiate for your price and your terms, including after the inspection.
Do it online: Offer review and negotiation (https://angelina-burleigh.vip50homes.com/services/offer-review) · Seller net sheet (https://angelina-burleigh.vip50homes.com/sell/net-sheet)
6. Contract & Paperwork
Once you accept, the Utah Real Estate Purchase Contract's deadlines run: the seller's disclosures, the buyer's due diligence, financing and appraisal, then settlement.
- Contract to close: Deadlines, disclosures and paperwork handled and tracked, with updates to you at each step.
Do it online: Offer review and negotiation (https://angelina-burleigh.vip50homes.com/services/offer-review)
7. Closing & Beyond
Closing is signing and the keys; after it, plan the next home, and keep the papers for your taxes.
- After you move: Closing day, the keys, and we stay in touch long after.
Do it online: Move-up: sell and buy (https://angelina-burleigh.vip50homes.com/services/move-up) · Rent vs sell analysis (https://angelina-burleigh.vip50homes.com/services/rent-vs-sell) · My Home, after you move in (https://angelina-burleigh.vip50homes.com/my-home)
Why you want your own agent
Selling your home means signing a binding contract with a buyer who has their own agent working for them. Your own agent protects your price, your timeline and you after closing.
- The buyer's agent works for the buyer: They must be honest with you, but their job is the best deal for their client. Without your own agent, no one in the negotiation is working for you.
- Your disclosures protect you: Utah sellers disclose what they know about the home's condition on the seller property condition disclosure, and homes built before 1978 need the federal lead-based paint disclosure. Clear, complete disclosures delivered on time help protect you from claims after closing. Your agent makes sure the right forms go out by the Seller Disclosure Deadline.
- Not every offer is what it looks like: The highest price is not always the strongest offer. Your agent weighs the buyer's loan and pre-approval, earnest money, appraisal risk, deadlines and conditions, so you choose the offer most likely to close.
- Deadlines run both ways: Once you accept, the Utah purchase contract sets your deadlines as well as the buyer's. Your agent tracks them, answers the buyer's inspection requests and negotiates repairs, credits or a low appraisal.
- Pricing and marketing: A list price from recent sales and the homes you compete with, your home on the MLS where every agent and their buyers see it, professional photos and video, and showings handled for you.
- Protecting your proceeds: Wire fraud targets sellers too. Your agent and the title company confirm payment instructions with you directly before closing.
This is general information, not legal advice. For a legal question about a contract, talk with a Utah real estate attorney; we can help you find one.
Do it online: Book a time to talk (https://angelina-burleigh.vip50homes.com/book)
Your checklist
- Get a price from recent sales near you
- Work out your net before you list
- Fix what buyers and an inspection will notice
- Approve each piece of the launch before it goes out
- Compare offers on what each one leaves you
- Put the contract's deadlines on your calendar
- Keep your closing papers for your taxes
Questions
How do you decide the price for my home?
Your agent studies recent sales of similar homes near you, visits your home, and walks you through a price and the reasons for it. Utah does not publish sold prices, so a real price needs an agent, not an online guess.
How long will it take to sell?
It depends on the price, the condition of the home and the street it is on. Your agent shows you how long similar homes near you took to sell before you decide anything.
Do I need to fix everything before I list?
No. We tell you which repairs and touches are worth it, which are not, and how to show each room at its best.
What does it cost to sell?
Commissions are not set by law and are fully negotiable; yours is agreed with you in writing before we list. Your agent also shows you the other usual costs, such as title fees and any HOA transfer fee, so you know what you take home.
Will you hold open houses?
Only if you want them. We run them on our four-phase Open House Protocol: neighbour invitations, QR sign-in at the door and a follow-up with every visitor.
How will I know how it is going?
Buyers react to your home room by room after their tour, and you get a report every week with the views, visitors, feedback and what we are doing next.
Can I buy my next home at the same time?
Yes. We plan both sides together so the timing works, and we can show you the usual ways to do it before you decide.
